Paper Camp E-Course | Fall 2018

Everything you need to know about selling wholesale + exhibiting at trade shows.

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Education. Collaboration. Community.

  • Do you want to see your products lining the shelves of retail stores?
  • Do you want to launch or refine a wholesale program?
  • Do you want to explore whether trade shows are a good next step for you?
  • Do you want to stop spending hours on Google searching for ALL THE THINGS?
  • Do you want to fast forward your business? Push to the next level?
  • Do you want to build a solid foundation for your product based business?
  • Do you crave community and want to immerse yourself in the stationery & gift industry?

TSBC will teach you how to:

  • Add new revenue streams to your business.
  • Expand your line to include more product categories.
  • Sell your products to retail stores near and far.
  • Grow your sales team & build professional sales tools.
  • Discover new vendors and resources to grow your business.
  • Exhibit at shows like National Stationery Show or NY Now.
  • Feel confident, professional and polished when selling your products.

Hands on, practical, concrete, how-to info so you can hit the ground running.


We've coached more than 800 independent businesses. Brands you'll find in Target, Paper Source and independent retailers internationally.

New to the Industry?

We'll help you get started on the right foot. We'll review industry standards for product sizing, packaging and explain why you need to be releasing new products regularly.

We'll share pricing strategies for different print methods, standard minimum order quantities (a.k.a. MOQ) and explain why you need a minimum dollar requirement for wholesale orders. The norm for the stationery world is $150 for new accounts, if you were wondering.

We'll explain how to create, refine and launch a wholesale program so that you're making a fabulous first impression.

Already wholesaling?

We'll help you assess whether trade shows are a good next step for your business and walk you through every. single. detail of how to exhibit. Seriously, this section includes over 2.5 hours of amazing tips, resource and case studies, plus an hour Q&A session.

We'll provide marketing strategies to ensure you're reaching the right buyers who are the best fit for your products. A small but targeted list of contacts will lead to the most sales!

Plus, we'll make sure that you've got all your sales tools squared away so you look professional and polished.

We'll teach you things you didn't even know you didn't know!

TSBC isn’t a one time, learn it all, move on type of thing. TSBC is a fluid ever evolving resource that is truly valuable to the first time attendee and the seasoned veteran.
Amber Ellis-Seguine, Flywheel Press
TSBC was THE best investment that I've made. Regardless of where you are in your business, TSBC will shed light on a new idea, different perspective, or expert knowledge from the field.
Patricia Shen, Our Heiday

So, how does this e-course work?

We'll kick things off on October 8th and finish up November 2nd.

Content will be released each week for 4 weeks. Each topic builds upon the next and we want you to have time to digest everything before we move on.

You'll complete prep work and watch videos on your own and we'll have a private forum for you to ask questions and connect with other campers.

We'll have 4 live Q&A calls and some special guests will be joining us! If you can't make the live calls, don't sweat it. You'll have time to submit questions ahead of time in our private forum and a recording will be available following the call.

Each week will include:

  • Monda: New coursework released in our online portal
  • Thursdays at 4pm PT: Live video Q&A with Katie Hunt and special guests.
  • Ongoing: Discussions in our private class forum.

To get the most out of this course, you'll want to plan for 2 - 3 hours of work / calls per week.

Paper Camp E-Course Schedule

Week 1 | Selling Wholesale

October 8 - 12

  • Developing your product line for wholesale (greeting cards and packaged gift items)
  • Industry standards for pricing, packaging and sales strategies.
  • Minimum quantities, release schedules and more.
  • Goal: You'll obtain a clearer picture of whether you're ready to sell wholesale. If you need to add new products, diversify your product line or change your pricing, you'll know how to make these changes.

Week 2 | Sales Tools + Sales Rep
October 15 - 19

  • Building an easy to use order form and effective catalog
  • Determining your sales terms & conditions for wholesale.
  • Road reps vs showroom reps, including sales process, commissions and how they differ.
  • Benchmarks for determining if you're ready to work with sales reps.
  • Goal: You'll gain confidence knowing how to present your product line professionally; to gain more sales and increase your chances of working with sales reps.

Week 3 | Booth Design & Logistics
October 22 - 26

  • Designing a booth that mirrors your brand and fits your budget.
  • Comprehensive overview of ALL booth components - walls, floors, lighting, displays - including options & resources.
  • Pros & cons of sharing a booth
  • Budgeting and planning tips.
  • Goal: You'll hone in on whether exhibiting is right for you and you'll be ready to tackle your booth design.

Week 4 | Marketing & Customer Outreach
October 29 - November 2

  • Building a mailing list that focuses on finding the right stores for your products.
  • Buying preferences of retailers including when, what and how they buy.
  • How and when retailers like to be contacted. How much follow-up is too much?
  • Marketing strategies for reaching retailers including pre-show mailers from our alumni.
  • Industry awards, with suggestions on where to spend your money.
  • Best practices + common mistakes when pitching the media.
  • Video recording includes feedback from Sarah Schwartz of Stationery Trends Magazine, Nole Garey of Oh So Beautiful Paper and Kimberly Baker of Great American Media Services.
  • Video recording includes feedback from Heather Haynie of Rock Paper Scissors and Samantha Finigan of Gus & Ruby Letterpress.


  • Interviews with TSBC speakers & alums on marketing, product development & sales tools
  • Lots of samples, worksheets and resources.
  • Special discounts on products & services only available to TSBC Alumni
  • Access to our TSBC vendor directory at the conclusion of the course.

Featured Experts

Our TSBC speakers are the best of the best in the industry. They come from a wide variety of roles and offer unique perspectives as manufacturers, buyers, sales reps and members of the media. They candidly tell their stories, dispense advice and share their point of view to help you succeed.

Together we have over 200 years experience in the industry, 180 trade shows under our collective belt, and we've coached over 800 TSBC alums. During this course you'll hear feedback from:

Katie Hunt
Tradeshow Bootcamp
Crow & Canary
Rock Paper Scissors
Crow & Canary
Pistachio Press
Farewell Paperie
Gus & Ruby
Stationery Trends | The Paper Chronicles
Paper Epiphanies
Near Modern Disaster

What's included with my registration?

The Paper Camp E-Course includes:

  • Over 8 hours of video & audio coursework that you'll complete on your own
  • 4 LIVE video Q&A calls with Katie Hunt & guest experts
  • Downloadable worksheets & resources available every week
  • Private class forum for everyone to ask questions & connect throughout the program
  • Bonuses:
    • Extra interviews with TSBC speakers & alums
    • Special discounts on products & services only available to TSBC Alumni
    • Access to our coveted TSBC Vendor Directory at the end of the course
    • Access to our TSBC Alumni forum after the end of the course for ongoing support

VIP Tickets Available!

Last session we added a new VIP option based on 2 things we get asked about ALL THE TIME -- 1-1 coaching and our printed Paper Camp Workbook.

VIP Tickets include:

  • Paper Camp E-Course (everything listed above!)
  • 1-on-1 Coaching Session with Katie Hunt (1 hour via video chat after the course concludes)
  • 130+ Page Printed Workbook (not provided to Paper Camp E-Course students -- you'll get the vendor directory early!)
  • Fun Snail Mail Surprise only for VIPs!
  • Only 10 VIP Tickets are available!

Payment plans are available for both ticket options.


Space is limited and we sell out every session. Snag your seat!

Buyers WANT to work with TSBC alums:

I can tell right away who has done TSBC based on how easy it is to order. Your alums know what they are doing and make it easy for me to place orders.
Audrey Woollen, Urbanic
Whenever we are looking for fresh new products for Sweet Paper, we check out the #TSBCalum hashtag on Instagram. It gives us direct visual access to a specific group of new and emerging designers who are professional and understand the stationery business. I know my experience with any alum of TSBC will be seamless!
Julie O'Brien, Sweet Paper
Young companies entering the stationery industry are more professional and prepared now -- in large part to Tradeshow Bootcamp! Thank you!
Samantha Finigan, Gus & Ruby Letterpress

Feedback from TSBC Alums:

TSBC is a must-do for any aspiring stationer. I couldn’t have made a better investment in my business! Not only was it informative and practical, it also gave me a ton of inspiration and drive to take my business to the next level.
Cara Underwood, Underwood Letterpress
As a small business one of the hardest challenges we face is deciding how we’d like to invest our funds. TSBC was by far one of the best investments we’ve made!
Genina Ramirez, LowCountry Paper Co.
Katie and all of the other speakers are so candid about their experiences and so willing to help on any and all levels, whatever a student’s specific goals may be. I am beyond thrilled to be included in the TSBC community.
Adam Smith, Life is Funny

Join us for the Paper Camp E-Course if you:

  • Want to see your products in stores big and small.
  • Want to make a great first impression when you launch your wholesale line.
  • Want to establish a reputation as polished and professional.
  • Want support preparing for your wholesale trade shows.
  • Want to learn what works and what doesn't from the pros.
  • Want to grow your business and diversify your revenue streams.
  • Want to know that your business has a solid foundation for moving forward.
  • Want to immerse yourself in a community of industry colleagues.

Your Instructor

Katie Hunt
Katie Hunt

I started TSBC in 2011 as way to connect with and help other stationery brands. I was three years into running Kelp Designs and was struggling with what I wanted out of my business.

I was doing custom work, selling through my online shop and I was placing most of my time and energy growing my wholesale accounts. Oh, and I had a day job and a couple of kids. No biggie. ;)

Like most of us, I was learning as I went, googling the heck out of things and making mistakes. A lot of mistakes, if I'm being honest.

Running a business is hard. And, even though I had a background in business and my company was growing, something was missing.

I craved community.

I wanted colleagues I could bounce ideas off of, share resources with and high five when things went well!

TSBC was created to lift up our industry, to share our collective knowledge for our collective gain.

In the last 7 years, we've worked with more than 800 independent product based businesses, helping them build profitable, sustainable businesses.

Even if you’re a one person shop, you don’t need to go it alone. We’re here to help you grow, succeed and avoid the mistakes we made growing our businesses.

We believe in collaboration over competition, that together we can accomplish more and that WE set the rules for our businesses.

If you have any questions, please email me at katie@tradeshowcamp.com


It’s impossible to quantify the impact that TSBC has made to our business. It has made every challenge that has come our way as small business owners possible to overcome.
Morgan Calderini, Ladyfingers Letterpress

TSBC was an absolute game-changer. I’ve had my business for a few years now and was starting to feel a bit restless and stuck. TSBC showed me I have so much yet to do, and I feel rejuvenated again. I’m armed and ready to take my business to the next step.
Genevieve Santos, Le Petit Elefant

Frequently Asked Questions

What is the format of this course?
This is primarily an independent study course featuring video and audio recordings and downloadable bonus materials. There will be 4 live Q&A office hours and group coaching through a private online forum. VIP Ticket holders will also receive a printed copy of our Paper Camp workbook and 1-1 coaching with Katie Hunt after the course concludes.
Can my business partner and I share our login?
No, tickets to the Paper Camp E-course are sold individually and are not transferrable or shareable. Only those registered for the course will be admitted into our classroom forum and our all alumni forum at the conclusion of the course.
Will this course include vendor recommendations?
Yes! We'll share vendor resources for printers, packaging supplies, booth vendors and a number of other suppliers. The vendor directory is one of our most coveted benefits of being a TSBC. Students will receive access to the full vendor directory upon completing the course and after they've joined our All Alumni private forum.
How long do I have access to the course?
For as long as we offer it! After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
When does the course start and finish?
We'll start on Monday, June 4 and finish on Friday, June 29th
How are the weeks structured?
Mondays: New content released online. Wednesday: Office hours with Katie Hunt & special guests. Ongoing: Support in the online forum.
Do I get access to the TSBC alumni forum if I enroll in this course?
Yes, at the end of the E-Course all attendees will be invited to join our TSBC alumni forum for Paper Camp attendees. It is an active group with ongoing discussions year-round.
Are Payment Plans available?
Yes! We offer payment plans for both early bird and standard pricing. If you choose to pay with 2 payments, your credit card will be automatically billed for the second payment 30 days after registration.
How is this e-course different than your in-person Paper Camp?
Much of the content is the same as our in-person program, but the e-course provides flexibility to participate from home and to revisit online coursework when you need it.
Do I get a copy of the Paper Camp workbook with this course?
Only VIP students will receive a physical workbook sent via mail. Everyone else will have access to many of the worksheets, handouts and resource guides online. Only 10 VIP tickets are available.
Do you offer group discounts?
We do offer discounts if more than one person from a company attends Paper Camp E-Course. Please email katie@tradeshowcamp.com for more information.
What are your terms of service?
By purchasing this course, you agree to the following terms of service. You will not distribute this course in part or in its entirety. This includes, but is not limited to, distributing information through blog posts, e-books, courses, worksheets or coaching sessions. Courses are sold individually (to one person) and are not shareable or transferrable. Sharing course login, recordings or worksheets is prohibited and your access to the course will be immediately revoked. Due to the digital nature of this product, no refunds are available. That being said, we know life happens. If you run into a problem, please email Katie.at katie@tradeshowcamp.com. All course materials are copyright Tradeshow Bootcamp LLC, 2018.

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