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Business Camp E-Course

Your business is growing. You’re facing new challenges. We have solutions.

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Work smarter, not harder. We'll show you how.

Business Camp was built for the experienced creative business owner, taking into consideration new challenges you face as you surpass the start-up phase.

Maybe you...

  • Are ready to expand your team but you're not sure how, when or who to hire.
  • Need to revisit your business finances, including taxes and retirement savings.
  • Are looking for new marketing strategies, including PR and media outreach.
  • Want to level up your website and need advice on which platform is best for you.

Streamline Your Operations.

Business Camp provides actionable solutions to help you grow, strengthen and operate your creative small business more efficiently. We're talking about the business side of your business:

  • Marketing
  • Technology
  • Financial
  • Hiring
  • Productivity Tools
  • Positioning & Building a Brand

Is Business Camp for Me?

The topics at Business Camp are tailored towards entrepreneurs with at least three years in their business. You know what you're selling, you know how you want to take it to market, but you need a little help getting your house in order.

Business Camp is for product makers AND service providers. We had wedding planners, candle makers, stationery designers, web developers and even tax accountants at the conference. We're all united by the challenges of running a small business.

Business Camp is for you if you want to grow, scale and run your business more smoothly. If you believe there is always more to learn, this is for you. If hearing other people's stories, advice and warnings can help your business, enroll in this course.

6 Hours of Video. 30 Page Workbook. Community.

Flexible. Actionable. Motivating. You'll finish this course feeling confident, energized and armed with concrete information to refine your business systems. Plus, the online format lets you jump around to the topics that are most relevant to you, when you need them.

I never thought I’d hire someone, due to the intimidation of taxes, paychecks, and the responsibility for having employees. But at Business Camp, I learned that hiring someone full time isn’t my only option; there are lots of ways to bring people onto your team with flexible arrangements and without spending a ton of money. I’m feel confident bringing on my first hire now!

- Marie Chang, Marie Chang Designs

Beth Penn majorly schooled my brain about how I’ve been treating e-mail in my day-to-day. Based on her suggestions, I'm not letting e-mail be my to do list for the day or derail what I'm in the middle of doing. It's pretty much the greatest change I could make. E-mail has been a source of stress and guilt for me for years, and it doesn't have to be!

- Sara McNally, Constellation & Co.


Our speakers have been where you are now, and thrived.

Featured Speakers

Katie Hunt
Tradeshow Bootcamp
Jen Gotch
Tara Gentile
Business Strategist
Chelsea Shukov
Sugar Paper
Craig Hetzer
Knock, Knock
Ellen Bennett
Hedley & Bennett
Elyse Tepper
Knock Knock
Carina Murray
Crow & Canary
Allyson Van Houten
Elizabeth Penn
Bneato Bar
Emily Wilson
Allison + Partners
Cathy Olson
Love Inspired


Keynote Presentations

Perception is Reality: Positioning For Success.
Tara Gentile, Business Strategist

You can tell your story or you can let others tell it for you. Businesses that succeed intentionally craft every detail of their stories. They leverage those stories to stand out in crowded markets, attract fiercely loyal customers, and garner praise from influencers. Learn how to craft the perception of your business from the inside out with Tara Gentile.

Building a Brand + Surviving Business Growth.
Jen Gotch, Ban.do

Creative Director and Founder of Ban.do, Jen Gotch, will share her story of building a multi-million dollar accessories company which got its start in her living room. She'll describe the ups, downs and sometimes sideways path she took to grow this business and offer tips for managing through the growing pains.



Hiring is Not One Size Fits All
Panel: Chelsea Shukov (Sugar Paper), Ellen Bennett (Hedley & Bennett), Katie Hunt (TSBC)
Moderator: Carina Murray (Crow & Canary)

Bringing in help for your company can be a game changer, and there are several ways to do it. The panel will discuss how we utilize different types of employees including full time, part time, independent contractors, virtual assistants and temp support in different roles. We’ll discuss interviewing, training, firing and how we knew it was time to bring in more support.

Product Differentiation: Stand Out In the Market
Craig Hetzer, Knock Knock

It takes more than one good idea or product to have a successful business. You need creativity, innovation and you need to know your market. Craig Hetzer, publisher at Knock Knock and formerly with Chronicle books, will talk about creating products with a unique point of view and how to stay relevant in the market place.

Mixing Marketing Strategies
Allyson VanHouten, MailChimp

Effective marketing plans include a mix of strategies that compliment each other. Allyson Van Houten of MailChimp will walk us through successful marketing tactics with a focus on newsletter marketing, blogs, social media and time saving tips on how you can repurpose content for email campaigns.

DIY PR: Work the Media
Emily Wilson-Sawyer, Allison + Partners

PR is essential to getting the word out about your product / services, but not everyone has the funds to enlist a PR agency. Emily Wilson-Sawyer, VP at Allison + Partners will share insider tips based on her 15 + years of agency experience. She’ll talk about cyber stalking target journalists, friending social influencers, writing convincing pitch letters to break through the clutter, and even a super-secret tip for subject line labeling to get media to read your emails.

Building Your Team of Sales Reps
Carina Murray, Crow + Canary

Working with sales reps can expand your business in many ways. But, how does it work, how much do they charge, how do you know if you’re ready for reps? Carina Murray, principal sales rep at Crow & Canary will answer these questions and more about the benefits and logistics of working with reps.

Website Platforms + Plugins
Cathy Olson, Love Inspired

It’s easy to feel information overload with the plethora of web and shopsite platforms and plugins available. Cathy Olson from the website design studio Love-Inspired, will walk you through some of the best choices available right now. We’ll explore both WordPress & Shopify, and how to fully extend these platforms to really do the heavy lifting for you. Together we’ll identify both the best fit for your business now, and for future growth.

Manufacturing Overseas: Is it Right For You?
Elyse Tepper, Knock Knock

Your business is growing, production is increasing and you’re wondering if it might be time to explore manufacturing overseas. Elyse Tepper, Manufacturing Director from Knock Knock will break down the process – how it works logistically, when it makes sense financially, pitfalls to avoid and how to find trusted vendors. Program will include Q&A time.

Productivity Tools: Zero Inbox Email
Elizabeth Penn, BNeato Bar

Email doesn’t (and shouldn’t) have to be the biggest chore of your day. Beth Penn from BNeato Bar will walk us through strategies for managing email including setting up systems, filters and time saving apps, so we can get to zero inbox!

My biggest revelation of the entire Business Camp experience was during Jen Gotch’s presentation branding isn’t just some concept that I need to wrap my head around. Branding, and the growth of my brand is personal. And it’s personal because as small businesses our brand is us an amazing, inspired group of small business owners convinced that what we have to offer the world has value, and is fun, and that others can and will agree with us.

- Sarah Almond, Shed Letterpress


Class Curriculum

  Welcome! So glad to have you!
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  Perception is Reality: Positioning Your Business for Success | Tara Gentile
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  Building a Brand + Surviving Business Growth | Jen Gotch
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  Hiring is Not One Size Fits All | Chelsea Shukov, Katie Hunt and Ellen Bennett
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  Product Differentiation: Stand Out In The Market | Craig Hetzer
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  Mixing Marketing Strategies | Allyson Van Houten
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  DIY PR: Work the Media | Emily Wilson-Sawyer
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  Building Your Team of Sales Reps | Carina Murray
Available in days
days after you enroll
  Website Platforms & Plugins | Cathy Olson
Available in days
days after you enroll
  Manufacturing Overseas: Is it Right For You | Elyse Tepper
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days after you enroll
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  Course Evaluation
Available in days
days after you enroll

The DIY PR workshop was filled with really great, useful and practical information that I definitely plan on using in my own business moving forward. I now know how to develop a great list of press contacts both locally and nationally as well as a pitch calendar based on media lead times.

- Shayna Norwood, Steel Petal Press

I had a lot of “a-ha” moments throughout Tara Gentile's talk and found myself with so many great take-aways that I was able to incorporate into my business. I've hit the ground running!

- Debbie Lee, Penelope Press

Frequently Asked Questions

When does this course start?
Immediately! Once you enroll, you'll receive instant access to all course materials.
How long do I have access to the course?
Forever! After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What is the format of this course?
This is an independent study course featuring video recordings and downloadable handouts.
What are your Terms of Service?
By purchasing this course, you agree not to distribute this course in part or in its entirety. This includes but is not limited to distributing information through blog posts, e-books, courses, worksheets or coaching sessions. Courses are sold individually (to one person) and are not transferrable. Sharing course login, recordings or worksheets are prohibited and your access to courses will be immediately revoked. Due to the digital nature of this product, no refunds are available.

As a designer, creator and business owner, the information I learned at Business Camp was invaluable.

- Caroline Hull, Caroline Creates

Get started now!