Designing & creating a wedding album is a major undertaking and investment. Erika Firm, formerly of Delphine, walks us through the logistics of building an album. And, Julie O’Brien of Sweet Paper provides a retailer’s perspective on how they use the album as a sales tool. We cover:
• Step by step process of selling wholesale via albums
• Developing your book including what to include
• Album size & number of suites
• Pricing your albums and suites
• Setting minimums, terms & turn-around times
• Working with retailers
• Questions to ask & making the album a useful sales tool
• Album exclusivity
Meet our Panelists:
JULIE O’BRIEN | SWEET PAPER
Julie O’Brien is the co-owner of Sweet Paper, a stationery boutique in La Jolla, California that specializes in cute and stylish cards, wedding invitations, custom stationery and unique gifts. Julie’s first career was in the event planning industry, working with large companies like Cisco Systems and Sun Microsystems to coordinate events throughout the US and Europe. In 2000 she left event planning to serve as COO for a student loan financing company that did over 1 billion dollars in loan volume per year. Deciding she preferred business with a more creative aspect, she married her business experience with her love of stationery to found Sweet Paper with her sister Theresa in 2010.
ERIKA FIRM | ANALOG CREATIVE CO.
Erika is the Creative Director of Analog Creative Co. and the founder of Delphine, an award-winning invitation, stationery and design company. Erika was named one of the “Top 10 Designers to Watch” by Stationery Trends Magazine along with Jonathan Adler and Vera Wang. Delphine’s wedding albums were carried in top tier Papyrus stores and hand selected retailers nationwide. Erika’s work has been featured in magazines such as Martha Stewart Weddings, Exquisite Weddings and The Knot, as well as on countless blogs and design books.
KATIE HUNT | TRADESHOW BOOTCAMP
Katie is the founder of Tradeshow Bootcamp and owner of Kelp Designs, a Southern California based stationery studio. Katie earned her MBA in marketing and finance from Loyola Marymount University and has spent the last 16 years coaching small businesses on marketing and business development strategies, while building Kelp Designs. Katie has taught classes for CreativeLive and has spoken at the Unique Camp, Savvy Experience, Sean Wes Conference and has coached and mentored over 600 independent businesses through Tradeshow Bootcamp. Katie has a passion for creating, a mind for business and a strong desire to help others succeed.