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  Panel Discussion Bios

Panel Members


Chelsea Shukov

Chelsea is co-founder of Sugar Paper, a design studio & retail boutique located in Los Angeles, California. Chelsea and her business partner, Jamie Groebecker, believe that personal stationery makes a deep, lasting impression. These close friends founded Sugar Paper in 2003 after falling in love with the simplicity and nostalgia of letterpress printing. Today, Sugar Paper is renowned for its design aesthetic, unparalleled taste and perfectionism. They have been featured in Martha Stewart weddings, VOGUE, InStyle, Lucky, Vanity Fair, Real Simple and Domino.

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Ellen Bennett

While working in various restaurants throughout Los Angeles, Hedley & Bennett founder Ellen Bennett noticed the mundane and stale look of the American restaurant uniforms. What started as an experiment for one of her chef’s kitchens turned into a nationwide trend of culinary professionals donning these thoughtfully and well-constructed designer aprons that are handmade in Los Angeles. In addition to being a savvy business woman, Ellen is an adventurer having spent four years living in Mexico alone, climbing Mt.Fuji and spending time exploring Athens, Italy an South America.

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Katie Hunt

Katie is the founder of Tradeshow Bootcamp, a business coach and mentor to creative entrepreneurs. Katie earned her MBA in marketing and finance from Loyola Marymount University and has spent the last 15 years coaching small businesses on marketing and business development strategies. Katie’s strengths lie in connecting people and bringing ideas to life – brainstorming, making a plan and executing. Through TSBC, Katie has hosted more than 130 webinars, 10 conferences and personally spent hundreds of hours providing 1-1 coaching to independent artists and small business owners. She has a passion for creating, a mind for business and a strong desire to help others succeed. When Katie is not cheering on TSBC alums or dreaming up new workshops, you can find planning adventures with her husband and four young children (6yo, 4yo, 2yo and an infant), hosting friends for dinner, or surfing Instagram.

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Carina Murray

Carina is the founder of Crow + Canary, currently representing a diverse line up of independent designers and card companies. Carina is a frequent speaker on business related topics pertaining to the stationery industry. She contributes to design blogs such as Design*Sponge and Oh So Beautiful Paper, and has been profiled on numerous stationery and business blogs. Crow & Canary has exhibited numerous times at New York Now and the National Stationery Show.

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